Trade Up

How to Move from Just Making Money to Making a Difference

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What does it take to feel good--and do good--in work?
 
It's not more money. Money falls short, says Dean Niewolny, whose head-turning career, houses, boat, plane, and paycheck still left him restless. Call it smoldering discontent. Like most achievers, Dean found himself craving work that matters. So Dean took the hard road to trade up, eventually landing at the helm of the Halftime Institute.
 
Now for almost anyone in any career--just starting, midway, or wrapping up--Dean has the goods. With deep insight from his personal journey, Dean lays out the path to a career with purpose. (Sometimes the career changes; always the heart does.) In Trade Up, you get helpful self-assessment tools and clear steps wrapped in twenty years' worth of stories, hard-won wisdom, and grace.
 
Discover what you were wired to do--and how to get there.


"Trade Up can help you move from a life of getting to one of giving."
--Ken Blanchard, coauthor of The New One Minute Manager® and Lead Like Jesus Revisited
--Margie Blanchard, coauthor of The One Minute Manager Balances Life and Work

"Few things in life satisfy me more than watching high-functioning women and men use their market skills and experiences to move the purposes of God forward in this world.  And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it."--Bill Hybels, founding and senior pastor of Willow Creek Church

"A practical, step-by-step guide to finding your calling. A must-read."--Diane Paddison, founder of  4word; author of Work, Love, Pray

"Dean's story is compelling and challenging, and his message is universal: how to live a life of significance to others--really the only life worth living. And it works. The Halftime message changed my life."--Tomas Brunegård, president of the World Association of Newspapers and News Publishers; former CEO of Stampen Group; chair of Leadership Network of Scandinavia

"If you are a high achiever and success driven, yet feel restless or discontent, then Trade Up is for you."--John Sikkema, director of Global Partners; author of Enriched: Re-defining Wealth
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Dean Niewolny spent more than twenty years in executive roles with three of Wall Street's largest financial firms. He finished his career in the financial sector as market manager for Wells Fargo Advisors in Chicago, where he oversaw a $100 million market. But that's just half the story. Working first alone, and then through the Halftime Institute, Dean eventually traded his marketplace career for a chance to help more people who, like him, wanted to expand their own "first half" success and skills into passion and purpose for meeting human needs and making a significant difference. In 2010, Dean joined the Halftime Institute as CEO. He now speaks at events around the world, encouraging business leaders to channel first-half achievement into a second half defined by joy, impact, and balance. He and his wife, Lisa, have two children and live in Texas.


Endorsements

"We are big fans of Halftime. We have been to the Institute and participated in the follow-up coaching. It has helped us tremendously in our personal and professional 'refirement' process. Trade Up can help you move from a life of getting to one of giving."

Ken Blanchard, coauthor of The New One Minute Manager® and Lead Like Jesus Revisited
Margie Blanchard, coauthor of The One Minute Manager Balances Life and Work

"Few things in life satisfy me more than watching high functioning women and men use their market skills and experiences to move the purposes of God forward in this world.  And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it."

Bill Hybels, founding and senior pastor of Willow Creek Church

"Dean is a natural leader--the next generation of Halftime."

Bob Buford, Halftime Founder

"Trade Up captivated me from the beginning. As Dean shares his raw and authentic story, he offers a practical, step-by-step guide to finding your calling. Trade Up is a must-read."

Diane Paddison, founder of  4word and author of Work, Love, Pray

"Dean's story is compelling and challenging, and his message is universal: how to live a life of significance to others--really the only life worth living. And it works. The Halftime message changed my life."

Tomas Brunegård, president of the World Association of Newspapers and News Publishers; former CEO of Stampen Group; chair of Leadership Network of Scandinavia

"If you are a high achiever and success driven, yet feel restless or discontent, then Trade Up is for you. Dean shares his deepest self-doubts and personal failings, then how he left the all-too-familiar 'success trap' for a life with meaning and purpose. I've dedicated my second half to this message."

John Sikkema, director of Global Partners; author of Enriched: Re-defining Wealth


The Author

  1. Dean Niewolny

    Dean Niewolny

    Dean Niewolny spent more than twenty years in executive roles with three of Wall Street's largest financial firms, finishing his career in the financial sector as market manager for Wells Fargo Advisors in Chicago, where he oversaw a $100 million market. In...

    Continue reading about Dean Niewolny


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