{"product_id":"9781540969804_you-dont-need-to-market-your-church","title":"You Don't Need to Market Your Church","description":"In a changing religious landscape, marketing promises to help us grow our churches and manage our uncertainty. Yet relying on marketing without careful reflection can have unintended consequences. Far from neutral, many marketing practices within today's consumer capitalist system can deform our congregations as they prioritize power and control, even tending toward surveillance.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eYou Don't Need to Market Your Church\u003c\/i\u003e, readers will\u003cbr\u003e\u003cbr\u003e· examine marketing practices through a theological lens to navigate today's cultural landscape with wisdom and discernment;\u003cbr\u003e· learn the historical roots of marketing and consumerism;\u003cbr\u003e· consider the promises--and pitfalls--of branding, advertising, big data, social media, and church analytics software; and\u003cbr\u003e· explore how marketing shapes ministry, from the relationship between advertising and preaching to marketing's impact on the church's diversity, discernment, and witness.\u003cbr\u003e\u003cbr\u003eWith reflection questions at the end of each chapter, this book equips ministry students and church leaders to critically examine the role and practices of marketing. Readers will discover a hopeful alternative grounded in God's promises and the work of the Spirit.","brand":"Emily Beth Hill","offers":[{"title":"Default Title","offer_id":67734959226957,"sku":"9781540969804","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8532\/3085\/files\/9781540969804.jpg?v=1792504091","url":"https:\/\/bakerpublishinggroup.com\/products\/9781540969804_you-dont-need-to-market-your-church","provider":"Baker Publishing Group","version":"1.0","type":"link"}